Born in Ibaraki Prefecture. Joined JR East in 1989.
In 2001 she launched JR East's in-station retail business, and in 2005 became President of JR East Station Retailing, which operates "ecute." She then launched a regional rediscovery project team at headquarters, working to expand sales channels for local products and process agricultural goods through projects such as "A-FACTORY" in Aomori, the local products shop "Nomono," and the renovation of Echigo-Yuzawa Station. In 2015 she became a Senior Executive Officer at Calbee.

Today, through ONE GLOCAL Inc., she works with local governments and companies from a regional design perspective on industry development and community building that make use of local resources, as well as the development of high-value original regional products, including upcycling.

She has served on various national and NHK advisory councils, and remains deeply involved in regional affairs as an outside director, a committee member of public foundations, a product selector for several municipalities' antenna shops, and an ambassador for Ibaraki Prefecture and other municipalities.

Her books include "The ecute Story" (Kanki Publishing) and "Outsiders Will Change Japan" (Nikkei BP).