He joined Ryohin Keikaku in 1997, was posted to Germany, planned "World MUJI," and developed the signature product "right-angle socks." In 2010 he produced "MUJI passport."

In 2015 he joined Oisix ra daichi, driving its omnichannel strategy as COCO (Chief Omni-Channel Officer). In 2018 he co-founded Kokyaku Jikan Inc., supporting companies' digital transformation.

In 2024 he founded Super Normal Inc. under the theme of "high-quality ordinary," developing D2C brands and sustainable manufacturing.